January 5, 2013 - Rensselaer, NY – The Monroe Publishing Company, Monroe, Michigan has chosen a suite of systems from Vision Data in Rensselaer, NY to run all of the advertising sales and management, retail layout, classified pagination and receivable functions of their privately-owned publication group. In addition to advertising, Monroe Publishing is also moving to Vision Data’s Total Accounts Payable/General Ledger System for all of their general accounting and corporate record-keeping as well as Vision Data’s Total Circulation Management System to manage their circulation sales and distribution efforts for their print and digital editions.
Vision Total Advertising handles all accounting, credit and billing functions for print as well as the on-line products and includes full electronic tearsheet functionality. All data (commercial account masters, contract details and 2 years worth of transaction history) will be converted from the former systems to the Vision Data system and loaded for uninterrupted use after a detailed training program that includes sessions at the Vision Data training center, on-site setup and training and “Go-live” on-site assistance and follow-up.
The system includes the VisionWeb suite, including the VisionWeb browser sales management tools for their outside sales staff. The VisionWeb Home Entry System will allow individuals the ability to place their own classified ads, 24-hours per day, handling ad payment, via credit card, or direct charges for established accounts with approved credit. Rating and product placement are handled through a single rating engine for both the on-line and print products, housed in the server, hosted by Vision Data.
The print products will use the Vision Retail Ad Layout/Classified Pagination system to design and layout their pages. The Vision Total Advertising System will also interface directly to Vision AdTrak, Vision Data’s recently developed ad tracking and production management system which is currently in a final development/beta-testing mode.
Vision’s Total Circulation Management System offers a state-of-the-art graphical interface that links directly to the VisionWeb Circulation Manager which allows subscribers to manage their own subscription from home and carriers and dealers to manage their accounts via browser access.
Overall, these Vision Data systems will fully satisfy Monroe Publishing’s need to streamline their operational procedures, reporting and production functions, optimize sales and revenue potential, and produce the best possible ROI.
About Vision Data
- Vision Data Equipment Corp
. offers advertising, sales management/CRM, circulation management, online marketing, pagination, retail layout and ad tracking solutions for media groups including Pioneer News Group, Shaw Media, Community Newspaper Holdings Inc and Community Newspapers Inc. With more than 3,000 local newspaper publications relying on its solutions, Vision Data
offers self hosted, SaaS and IaaS solutions designed to meet each newspapers budget. Their motto – Strong Accounting Driving Marketing provides the platform of quality accounting systems designed to increase market share and streamline overhead. Visit our web site at www.vdata.com