January 6, 2014 - RENSSELAER, NEW YORK – Shaw Media, Inc., a long-time Vision Data partner, continues to grow with the addition of the Herald-News, headquartered in Joliet, Illinois. As part of the ownership transition, Shaw Media, Inc. is moving all of the newly acquired newspaper’s advertising processes to Vision Data Systems, to take advantage of the same technical advancements enjoyed by the other Shaw properties. The Vision Total Advertising application will be accessed remotely from the current Vision Data servers located in Crystal Lake, IL, utilizing the many built-in efficiencies and revenue features of working with a common system while saving on the cost of maintaining individual servers. Not only will the group be able to increase revenues with new cross-selling opportunities, features such as Electronic Tearsheets, E-Statements and E-Classified Re-solicitation will save postage and print costs while increasing customer service offerings for the newly- purchased group. Additionally the VisionWeb Classified application will provide enhanced self-service opportunities for advertisers in Suburban Life areas.
Shaw Media Inc. has utilized Vision Data Software in their business offices and advertising departments for sales and management for many years. Additionally, they have managed their circulation departments with Vision Data's Circulation Management application.
According to Thomas A. Dempsey, President of Vision Data, “We have built our business and our outstanding reputation in this industry through service to our customer base, resulting in unparalleled loyalty, particularly among privately-owned companies... We are very pleased to see that the Shaw Media Inc. has decided to make major re-investments in Vision Data and plans to continue to grow our relationship into the foreseeable future.”
About Vision Data
- Vision Data Equipment Corp
. offers advertising, sales management/CRM, circulation management, online marketing, pagination, retail layout and ad tracking solutions for media groups including Pioneer News Group, Shaw Media, Community Newspaper Holdings Inc and Community Newspapers Inc. With more than 3,000 local newspaper publications relying on its solutions, Vision Data
offers self hosted, SaaS and IaaS solutions designed to meet each newspapers budget. Their motto – Strong Accounting Driving Marketing provides the platform of quality accounting systems designed to increase market share and streamline overhead. Visit our web site at www.vdata.com