February 2, 2015 - RENSSELAER, NEW YORK – Community Newspapers Inc, is a progressive Vision Data partner utilizing Vision’s Total Advertising and VisionWeb Classified self service advertising applications across their newspapers base. They have recently chosen to expand their online presence by implementing the VisionWeb Search Engine for their group.
VisionWeb Search Engine enables customers to view and search on line classified ads throughout their entire network of newspapers. Ads can be sorted by user defined search criteria and fielded data based on unique classifications and distance.
Additional revenue can be generated by enabling the use of line ad upsells in the call center and on line through the VisionWeb Classified self-service portal. Top Ads, Feature Ads, multiple photos, web links, and integrated Google maps are among the enhanced revenue opportunities that will be available for both call center and self-service ads.
VisionWeb Search Engine enables customers to send requested ads to social media and the advertiser can be notified when their ad is viewed. This feature provides immediate advertiser feedback and encourages future sales while making use of social media to connect readers with the newspaper.
The search page can be configured to include national advertising as banners and side bars creating the opportunity for additional advertising sales and a better user experience.
Community Newspapers, Inc., headquartered in Athens, Ga., includes 24 newspapers in Georgia, Florida and North Carolina. Founded by N.J. Babb, the company is now owned by President W. H. “Dink” NeSmith, Jr. and Chairman Tom Wood. CNI has utilized Vision Data Software in their publications’ business and advertising departments for sales and management for 3 years.
According to Thomas A. Dempsey, President of Vision Data, “Vision is focused on creating more revenue opportunities for our newspaper partners. The Internet is a vital component of today’s newspaper advertising offerings and community presence. Our Search Engine application provides a seamless flow of advertising, providing opportunities to increase ad traffic and sales while also enhancing the reader’s experience.”
About Vision Data
- Vision Data Equipment Corp
. offers advertising, sales management/CRM, circulation management, online marketing, pagination, retail layout and ad tracking solutions for media groups including Pioneer News Group, Shaw Media, Community Newspaper Holdings Inc and Community Newspapers Inc. With more than 3,000 local newspaper publications relying on its solutions, Vision Data
offers self hosted, SaaS and IaaS solutions designed to meet each newspapers budget. Their motto – Strong Accounting Driving Marketing provides the platform of quality accounting systems designed to increase market share and streamline overhead. Visit our web site at www.vdata.com