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The Keene Sentinel selects Vision Data “Soup to Nuts” solution.

April 1, 2015 - RENSSELAER, NEW YORK – After an extensive selection and vetting process, which included site visits to current Vision Data customers in three states, The Keene Publishing Co, a privately owned publisher headquartered in Keene, New Hampshire, has chosen to partner with Vision Data for a their new “soup to nuts” publishing solution. Vision’s suite of applications will provide advertising and circulation management, sales management, CRM, pagination, layout, ad tracking and web-enabled self service functionality.

The Vision Total Advertising and Total Circulation applications will be hosted by Vision Data utilizing Infrastructure as a Service, replacing their current self-hosted system. Vision Total Advertising provides many built-in efficiencies and revenue-enhancing features that will facilitate new growth and streamlined production. Not only will the paper be able to increase revenues with sales packaging opportunities, but features such as Electronic Tearsheets, E-Statements and E-Classified Re-solicitation will save costs while increasing customer service. Additionally the VisionWeb Classified and Commercial Account Management application will provide enhanced 24/7 self-service opportunities for advertisers to place new ads, rerun ads, view statements and tearsheets and pay their bills on line, increasing cash flow while lowering staff overhead.

VisionWeb – Sales/CRM adds even more revenue opportunities with immediate ad placement and account access via browser tools for outside sales staff. It works hand-in-hand with Vision Ad Tracking, which streamlines production, providing reps and advertisers with instant information throughout the ad creation process. Vision Total Layout provides the final automated output design with an InDesign plug in for professional layout and classified pagination.

Vision Total Circulation will provide The Sentinel with full print and digital subscription management, providing subscribers tools to access and manage their own subscriptions through the newspaper’s web site, while also providing carriers and dealers self-management tools via the web.

According to Thomas A. Dempsey, President of Vision Data, “Our Soup–to-Nuts approach to internally developed software applications, eliminates paying support to multiple vendors, while saving on costly interfaces and vendor conflicts, which results in more dollars going to the newspaper’s bottom line and s single smooth-running system. We’re proud to add The Keene Sentinel to our growing list of “Soup-to-Nuts” partners.”

About Vision Data - Vision Data Equipment Corp. offers advertising, sales management/CRM, circulation management, online marketing, pagination, retail layout and ad tracking solutions for media groups including Pioneer News Group, Shaw Media, Community Newspaper Holdings Inc and Community Newspapers Inc.  With more than 3,000 local newspaper publications relying on its solutions, Vision Data offers self hosted, SaaS and IaaS solutions designed to meet each newspapers budget. Their motto – Strong Accounting Driving Marketing provides the platform of quality accounting systems designed to increase market share and streamline overhead. Visit our web site at www.vdata.com.


August 20, 2018 - President, Tom Dempsey had an “above par day”.
November 30, 2017 - The Denton Media Company partners with Vision Data.
June 16, 2017 - The Daily News-Tribune Inc. partners with Vision Data for a hosted Total Advertising management system


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