By Sean Ireland
Special to the SNPA eBulletin
Over the last 40 years, the only thing that has been constant in the evolving software industry has been change. And, according to Thomas A. Dempsey, founder and president of Vision Data Corp, "The rate of change in the publication software industry is accelerating at a faster and faster pace each day. With today's growth of Web portals, on-line media and the increasing cost-pressures on print media, sophisticated software solutions are becoming the key to competitive management strategies in today's media companies."
"People at the recent NEXPO tradeshow were most interested in Web products, sales-force management and going after niche audiences," he said. "These needs didn't exist a few years ago, but today, we have great products for these."
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About Vision Data
- Vision Data Equipment Corp
. offers advertising, sales management/CRM, circulation management, online marketing, pagination, retail layout and ad tracking solutions for media groups including Pioneer News Group, Shaw Media, Community Newspaper Holdings Inc and Community Newspapers Inc. With more than 3,000 local newspaper publications relying on its solutions, Vision Data
offers self hosted, SaaS and IaaS solutions designed to meet each newspapers budget. Their motto – Strong Accounting Driving Marketing provides the platform of quality accounting systems designed to increase market share and streamline overhead. Visit our web site at www.vdata.com