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Woodward Communications Inc. makes major investment in Vision Data Systems.

May 20, 2017 - RENSSELAER, NEW YORK – Woodward Communications Inc, publishers of the Telegraph Herald in Dubuque, Iowa plus several non-daily publications in IA and WI have signed an agreement to move all business and sales functions to Vision Total Advertising.

After an extensive investigation process the employee-owned Woodward Communications Inc. screening committee chose to partner with Vision Data Systems because “they will provide a better return on our investment as well as their long-term reputation for innovation and excellent customer service”, according to committee chairman, Andy Bradley.

The 70+ user system will expand current and future cross-selling opportunities while adding many new operating efficiencies. It includes company-wide CRM, sophisticated accounting, intuitive reporting, including individual sales rep and management real-time dashboards, page layout and pagination functionality, as well as. the VisionWeb Suite, which includes:

VisionWeb Internet Classified Ad Placement System allows individuals and businesses to place and pay for print and web ads ins one or multiple publications from their own computer, 24/7. The system allows for direct ad entry through a series of easy to use drop-down window and produces multiple “up-sell” proofs with complete pricing so that they might choose the format they prefer and charge it directly to their credit card or commercial account in good standing. Pricing, upsell and fielded data options are stored within the Vision Total Advertising System eliminating interfaces and duplicate rating structures.

VisionWeb Commercial Account Management System allows a business to manage their advertising from a single window. A commercial advertiser can review their advertising history, payment history and contracts, make an Internet payment or pay a specific invoice, re-schedule a previously run display ad or place a new ad. This is handled through a secure web server where the business has a secure password protected pin number giving them access to their own account.

VisionWeb Remote Sales Manager - a complete sales, CRM and ad order entry system that .empowers the rep with full remote access to full live information on their own accounts, through direct browser access to Vision Total Advertising. Reps will review activity, post payments, enter new prospects, submit ads and artwork without needing to return to the office. Access can be via I-Pad or Android, Smart Phone, laptop, or the customer’s computer. Full reporting on all systems is generated directly through Vision Total Advertising.

The Woodward Communications Inc. system will be hosted by Vision Data saving an up-front server investment, the need to do daily backups and server-management . . . they simply will access the system via the Internet to enjoy the same functionality they would find on an in-house server. They are assured of maximum up-time and the latest, most current system features. Vision Data is one of the nation’s most experienced providers of hosted solutions for publishers, with over 15 years hosting experience.

About Vision Data - Vision Data Equipment Corp. offers advertising, sales management/CRM, circulation management, online marketing, pagination, retail layout and ad tracking solutions for media groups including Pioneer News Group, Shaw Media, Community Newspaper Holdings Inc and Community Newspapers Inc.  With more than 3,000 local newspaper publications relying on its solutions, Vision Data offers self hosted, SaaS and IaaS solutions designed to meet each newspapers budget. Their motto – Strong Accounting Driving Marketing provides the platform of quality accounting systems designed to increase market share and streamline overhead. Visit our web site at www.vdata.com.


August 20, 2018 - President, Tom Dempsey had an “above par day”.
November 30, 2017 - The Denton Media Company partners with Vision Data.
June 16, 2017 - The Daily News-Tribune Inc. partners with Vision Data for a hosted Total Advertising management system


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Tip of the day: Vision Data Customers are now taking advantage of our new interface to PuzzleFlow for Ad Tracking. Contact sales@vdata.com to learn more.