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Sandusky Newspapers Inc. invests in Vision Total Advertising, VisionWeb, and additional products and services for two additional dailies.

June 1, 2007 - Sandusky, OH – Sandusky Newspapers Inc., has signed an agreement to install Vision Data’s Total Advertising system in The Sandusky (OH) Register, a 23,000 circulation daily, and The Norwalk (OH) Reflector, a 9,000 circulation sister paper. These publications join several others in Sandusky Newspapers Inc. group, countrywide, that count on Vision Data to provide them with reliable and innovative newspaper management solutions.

Both newspapers will operate off of a single database, mounted on a state-of-the-art Sun Microsystems server, with a total of 28 concurrent users having access to appropriate classified, display advertising and accounting functions built into the Vision Total Advertising System. Vision Data’s expanded cross-selling features, E-Tears and the contact management and sales functionality, not available as a part of other comparable systems in the marketplace, will increase revenues while eliminating existing duplication and manual processes.

The Sandusky Register and The Norwalk Reflector have also opted for Vision Data’s most in-demand product, VisionWeb. VisionWeb is one web application integrating a single rating engine between all applications, offering intuitive up-sells in a private-party and commercial classified ad-builder. VisionWeb also integrates circulation and subscription maintenance, and commercial and contract ad placement for display, classified display, and retail space reservations. Advertisers can even access transaction reports, all in one simple application! VisionWeb Home Order Entry has yielded unprecedented returns since its release.

The Sandusky Register and The Norwalk Reflector will also be utilizing Vision Data’s Classified Pagination solution to complement their classified front-end choice, and Vision Total Accounts Payable/ General Ledger to integrate all accounting and budgeting processes.

The Norwalk Reflector will also upgrade their Vision Circulation system to allow a complete single point of entry customer service solution for their customers and provide Easy Pay options.

Vision Data Equipment Corp., of Rensselaer, NY, has been a business systems partner of Sandusky Newspapers Inc. for 20 years, with the most recent addition being the 55,000 circulation Standard-Examiner in Ogden, UT. "Our newspapers choose management systems based on local needs,” said Doug Phares, publisher of the Sandusky Register, “Having Vision Data's systems in many of our group's newspapers already was certainly a benefit to this choice in terms of support and hands-on experience.”

"We're excited to expand further into Sandusky Newspapers," said Tom Dempsey, President & CEO of Vision Data. "Their energy and enthusiasm in the use of our product has helped us enhance our solutions to where they are today."

About Vision Data - Vision Data Equipment Corp. offers advertising, sales management/CRM, circulation management, online marketing, pagination, retail layout and ad tracking solutions for media groups including Pioneer News Group, Shaw Media, Community Newspaper Holdings Inc and Community Newspapers Inc.  With more than 3,000 local newspaper publications relying on its solutions, Vision Data offers self hosted, SaaS and IaaS solutions designed to meet each newspapers budget. Their motto – Strong Accounting Driving Marketing provides the platform of quality accounting systems designed to increase market share and streamline overhead. Visit our web site at www.vdata.com.


August 20, 2018 - President, Tom Dempsey had an “above par day”.
November 30, 2017 - The Denton Media Company partners with Vision Data.
June 16, 2017 - The Daily News-Tribune Inc. partners with Vision Data for a hosted Total Advertising management system


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Tip of the day: Vision Data Customers are now taking advantage of our new interface to PuzzleFlow for Ad Tracking. Contact sales@vdata.com to learn more.