June 1, 2008 - Oak Ridge, Tennessee – The Oak Ridger, a 7,500 daily newspaper in Oak Ridge TN, has begun live operation on its new Vision Total Advertising system. The Oak Ridger becomes the 21st newspaper owned by Gatehouse Media, Inc. to use Vision Data software.
The installation of a 4 user display advertising system includes an interface to ad layout, and is a system designed to handle all display ad sales, billing and accounts receivable management. The Vision Total Advertising system features state-of-the-art contact management and sales functionality plus many innovations not available in other systems.
The Oak Ridger has also chosen to install the Vision Circulation Management System. This system provides The Oak Ridger with complete circulation distribution, billing and sales management functionality as well as an Electronic Funds Transfer (EFT) module, to handle E-Z Pay monthly debits from credit cards or checking or savings accounts, while bringing more management tools to an already strong, accounting-based program. Features like CASS certification enable The Oak Ridger to keep pace with changing postal happenings.
Advertising account masters and circulation household information have been converted to the new system as part of the installation. Each of these systems are run on a single Sun Microsystems Sun Fire V245 server.
Thomas A. Dempsey, president of Vision Data Equipment Corporation, attributes Vision Data’s strong, growing customer base and continued customer loyalty to “Vision’s 30+ year history of solid accounting-based software development, the company’s ability to attract and keep top notch employees and programmers. Vision is proud of our excellent reputation for solid 24-hour phone and on-line support programs.”
About Vision Data
- Vision Data Equipment Corp
. offers advertising, sales management/CRM, circulation management, online marketing, pagination, retail layout and ad tracking solutions for media groups including Pioneer News Group, Shaw Media, Community Newspaper Holdings Inc and Community Newspapers Inc. With more than 3,000 local newspaper publications relying on its solutions, Vision Data
offers self hosted, SaaS and IaaS solutions designed to meet each newspapers budget. Their motto – Strong Accounting Driving Marketing provides the platform of quality accounting systems designed to increase market share and streamline overhead. Visit our web site at www.vdata.com