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Community Newspaper Holdings, Inc. (CNHI) installs Vision Data Systems at Niagara Falls Gazette.

June 15, 2011 - RENSSELAER, NY – Vision Data Corp. today announced the sale of a new 22-user Vision Total Advertising sales and sales management system, complete with classified sales and customer web entry systems, to Community Newspaper Holdings Inc. (CNHI) for the 15,000 circulation daily Niagara Falls (NY) Gazette. The system includes Vision Retail Page layout and Vision Classified Pagination systems, with included Vision Electronic Tearsheet functionality. Also included in the purchase is a fully functional 15-user Vision Circulation Management system.

Vision Total Advertising – a complete graphical advertising sales and billing system that runs on a relational SQL database. Ad orders are entered into the system locally or via web or browser entry. The system features a very robust rating engine, CRM functionality, sales package configuration and full accounts receivables management. It also generates sales data, calculates commissions, creates layout manifests, interfaces directly with pagination, and produces some of the industry’s most flexible and comprehensive reporting. Training by Vision Data and file conversions are included in the contract.

Vision Circulation Management system will handle all circulation sales and management functions, including automatic billing and EZPay (EFT) functionality. It will generate required postal reports, handle ABC reporting, and manage carrier delivery, postal delivery and single copy sales. Complete file conversions are included, but circulation training will be done internally by CNHI, as they have dozens of Vision Circulation Management systems already in place and are well qualified to handle it.

Vision Total Advertising, Vision Web entry application and the Vision Circulation Management systems will all link to a PayTrace payment gateway for on-screen credit card processing.

The Vision Retail Ad Layout and Vision Classified Pagination will both be the InDesign versions. These applications are available in Quark or InDesign versions.

According to Thomas A Dempsey, president of Vision Data, “CNHI chose Vision Data for this project citing the proven reliability of our software, the solid accounting strength that underlies all of the software and our proven ability to get projects done professionally and in a timely manner. We will have them up and running live within CNHI’s time frame without affecting any pending installations for other customers.”

About Vision Data - Vision Data Equipment Corp. offers advertising, sales management/CRM, circulation management, online marketing, pagination, retail layout and ad tracking solutions for media groups including Pioneer News Group, Shaw Media, Community Newspaper Holdings Inc and Community Newspapers Inc.  With more than 3,000 local newspaper publications relying on its solutions, Vision Data offers self hosted, SaaS and IaaS solutions designed to meet each newspapers budget. Their motto – Strong Accounting Driving Marketing provides the platform of quality accounting systems designed to increase market share and streamline overhead. Visit our web site at www.vdata.com.


August 20, 2018 - President, Tom Dempsey had an “above par day”.
November 30, 2017 - The Denton Media Company partners with Vision Data.
June 16, 2017 - The Daily News-Tribune Inc. partners with Vision Data for a hosted Total Advertising management system


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Tip of the day: Vision Data Customers are now taking advantage of our new interface to PuzzleFlow for Ad Tracking. Contact sales@vdata.com to learn more.