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​The Daily News-Tribune Inc. partners with Vision Data for a hosted Total Advertising management system.

June 16, 2017 - RENSSELAER, NEW YORK – The Daily News-Tribune Inc. , LaSalle, IL, has chosen a suite of systems from Vision Data in Rensselaer, NY to run all of the advertising, sales and management, retail layout, classified pagination and receivable functions of their privately-owned publication group which includes the News-Tribune and their AgriNews publications. In addition to advertising, News-Tribune is also moving to Vision Data’s Total Accounts Payable/General Ledger System for all of their general accounting and corporate record-keeping as well as Vision Ad Tracking System to manage their ad production and creative services.

The Vision Total Advertising System handles all accounting, credit and billing functions for print as well as the on-line products and includes full electronic tearsheet functionality and e-statements. All data will be converted from multiple system platforms to the Vision Data system and loaded for uninterrupted use after a detailed training program that includes sessions at the Vision Data training center along with ongoing training as the applications roll out.

​ The system includes the VisionWeb suite and VisionWeb’s browser sales management tools for their outside sales staff enabling instant real-time access to sales and account information, CRM and ad entry. The browser based VisionWeb Manager client tool provides instant dashboard reporting for MTD budget analysis, average sales and top advertiser/sales rep data along with drill down functionality. The VisionWeb Home Entry System will allow individuals the ability to place their own classified ads, 24-hours per day, handling ad payment, via credit card, or direct charges for established accounts with approved credit. Rating and product placement are handled through a single rating engine for both the on-line and print products, housed in the server, hosted by Vision Data.

The print products will use the Vision Total Layout system to design and layout their pages for ROP and Classified. The Vision Total Advertising System will also interface directly to Vision AdTrak, Vision Data’s browser designed ad tracking and production management system which allows reps and advertisers to access and proof ads from any web enabled device.

About Vision Data - Vision Data Equipment Corp. offers advertising, sales management/CRM, circulation management, online marketing, pagination, retail layout and ad tracking solutions for media groups including Pioneer News Group, Shaw Media, Community Newspaper Holdings Inc and Community Newspapers Inc.  With more than 3,000 local newspaper publications relying on its solutions, Vision Data offers self hosted, SaaS and IaaS solutions designed to meet each newspapers budget. Their motto – Strong Accounting Driving Marketing provides the platform of quality accounting systems designed to increase market share and streamline overhead. Visit our web site at www.vdata.com.


August 20, 2018 - President, Tom Dempsey had an “above par day”.
November 30, 2017 - The Denton Media Company partners with Vision Data.
June 16, 2017 - The Daily News-Tribune Inc. partners with Vision Data for a hosted Total Advertising management system


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Tip of the day: Save time and postage with E statements and Online Advertiser payments. Contact sales@vdata.com to learn more.