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Kapp Advertising Services, Inc. moves The Merchandisers of southeastern Pennsylvania to Vision Data Total Advertising System
August 4, 2004 - LEBANON, PENNSYLVANIA – Kapp Advertising Services, Inc. today announced the purchase of a complete Circulation Management System from Vision Data Equipment Corp. of Rensselaer, NY. This is in addition to the Vision Total Advertising combined classified sales and display ad management/accounts receivable system purchased in 2002 and the Vision Data Accounts Payable/General Ledger system purchased in 2003.

The Merchandisers, with a combined weekly distribution of over 250,000, will be running off of the same Sun Microsystems server that is running their advertising and business systems, located at the Lebanon facility. Remote offices in Reading and Hanover will have full system access through a VPN.

The system is being customized to meet several very specific needs of the Free Newspaper market, particularly in the areas of pre-print distribution and the carrier payment process. Training is scheduled to take place in the next 4 – 6 weeks or so, after the completion of the custom work.

“We have been surprised and delighted with Vision Data’s performance our 2+ year relationship,” according to Valerie Stokes, corporate vice-president and general manager. “Vision Data has out-preformed our expectations at every level. Their support has been excellent.”

Thomas A Dempsey, president of Vision Data, commented: ““As recognized leaders in the rapidly growing free newspaper industry, The Merchandisers, starting with a single Vision Data product and expanding to additional products are typical of many of the papers in the growing list of over 1100 publications currently using Vision Data software systems.” For over30 years, the independently owned publishing companies have been a real strength in Vision Data’s pattern of continuing growth.”

About Vision Data - Vision Data Equipment Corp. offers advertising, sales management/CRM, circulation management, online marketing, pagination, retail layout and ad tracking solutions for media groups including Pioneer News Group, Shaw Media, Community Newspaper Holdings Inc and Community Newspapers Inc.  With more than 3,000 local newspaper publications relying on its solutions, Vision Data offers self hosted, SaaS and IaaS solutions designed to meet each newspapers budget. Their motto – Strong Accounting Driving Marketing provides the platform of quality accounting systems designed to increase market share and streamline overhead. Visit our web site at www.vdata.com.


August 20, 2018 - President, Tom Dempsey had an “above par day”.
November 30, 2017 - The Denton Media Company partners with Vision Data.
June 16, 2017 - The Daily News-Tribune Inc. partners with Vision Data for a hosted Total Advertising management system


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Tip of the day: Save time and postage with E statements and Online Advertiser payments. Contact sales@vdata.com to learn more.