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Minnesota and Wisconsin groups maximize cross-selling with investment in Vision Data hosted Total Advertising and Circulation Management Systems.

September 21, 2016 - RENSSELAER, NEW YORK – APG Media of Minnesota and APG Media of Wisconsin, divisions of the expanding Adams Publishing Group, have chosen Vision Data’s Total Circulation Management System to manage the circulation sales and distribution efforts for their print and digital editions. These two divisions, which consist of over a dozen progressive, daily and weekly newspapers, are also investing in Vision Data’s Total Advertising System to manage the advertising functions of their newspapers..

Vision’s Total Circulation Management System offers a state-of-the-art graphical interface that provides all of the tools needed to effectively manage today’s print and digital newspapers. In addition to EZ-Pay, CASS Certification, superior demographic tracking, unsurpassed reporting and other expected features, today’s systems offer innovative easy-to-use screens, including a streamlined management at-a-glance dashboard, and impeccable automated billing and accounting that will serve users well into the future.

Vision Data’s Total Circulation Management System links directly to the VisionWeb Circulation Manager which allows subscribers to manage their own accounts from home: purchase new subscriptions, pay bills, order vacation “stops” and send messages directly to the circulation department, all from a button on the newspaper website.

The Vision Total Advertising System puts complete customer information at the sales rep’s fingertips anytime, anywhere, handles order submission from the field, allows complete remote account management and provides full access CRM. The system fosters easy cross-selling between pubs with full credit controls, while creating more face to face sales time for each rep. Also, the VisonWeb Suite provides self-service account management and order entry for classified and commercial customers 24/7.

All data (subscriber account masters, carrier and dealer details and detailed advertising account history) will be converted from the former systems to Vision Data’s Total Circulation Management and Total Advertising Systems and loaded for uninterrupted use after a detailed training program that includes management sessions at the Vision Data training center, as well as extensive setup and training, “Go-live” assistance and follow-up.

According to Thomas A. Dempsey, President of Vision Data, “We have built our business and our outstanding reputation in this industry through service to our customer base, resulting in unparalleled loyalty, particularly among privately-owned companies. We are very pleased to begin a new partnership with the Adams Publishing Group and pledge to work diligently to grow our relationship into the foreseeable future.”

About Vision Data - Vision Data Equipment Corp. offers advertising, sales management/CRM, circulation management, online marketing, pagination, retail layout and ad tracking solutions for media groups including Pioneer News Group, Shaw Media, Community Newspaper Holdings Inc and Community Newspapers Inc.  With more than 3,000 local newspaper publications relying on its solutions, Vision Data offers self hosted, SaaS and IaaS solutions designed to meet each newspapers budget. Their motto – Strong Accounting Driving Marketing provides the platform of quality accounting systems designed to increase market share and streamline overhead. Visit our web site at www.vdata.com.


August 20, 2018 - President, Tom Dempsey had an “above par day”.
November 30, 2017 - The Denton Media Company partners with Vision Data.
June 16, 2017 - The Daily News-Tribune Inc. partners with Vision Data for a hosted Total Advertising management system


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Tip of the day: Vision Data Customers are now taking advantage of our new interface to PuzzleFlow for Ad Tracking. Contact sales@vdata.com to learn more.