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Shakopee, Hutchinson Minnesota add Vision Data Total Advertising, Circulation Management Systems

October 18, 2004 - RED WING, MINNESOTA – The Red Wing Publishing Co. today announced the purchase of complete new front-end software systems from Vision Data Equipment Corp., Rensselaer, NY for their Southwest Publishing Group, located in Shakopee, Minnesota, including the Eden Prairie News, Chanhassen Villager, Chaska Herald, Shakopee Valley News, Jordan Independent, Prior Lake American, Savage Pacer, Shakopee Mint, Chaska Mint, Jordan/Belle Plaine Mint, and the Excelsior Bay Times. The system will also run the Hutchinson, Minnesota newspaper group, which includes The Hutchinson Leader, The Galaxy, The Independent Review, Meeker County Advertiser, and The Baudette Region.

The initial installation will include the Vision Total Advertising sales and management system will handle all classified ad sales and billing, display ad billing and accounts receivable management. The system includes Vision Classified Pagination and the Vision Retail Ad Placement System. It will also include the Vision HomeLink ad placement system which allows customers to place and pay for ads directly from their home computers. The second phase of the installation will include the Vision Circulation Management System for both Shakopee and Hutchinson.

All of these systems, including remote offices, will be run from a central Sun Microsystems Unix Server, located in Shakopee. The system will include complete cross-selling functionality, centralized credit controls, but with separate General Ledger profit centers for Shakopee and Hutchinson.

Thomas A. Dempsey, president of Vision Data Equipment Corporation, attributes Vision Data’s strong, growing customer base and continued customer loyalty to “Vision’s 30-year history of solid accounting-based software development, the company’s ability to attract and keep top notch employees and programmers. Vision is proud of our excellent reputation for solid 24-hour phone and on-line support programs.” Vision’s staff of 35+ employees is currently supporting systems in over 1150 daily and weekly publications of all sizes, nationwide.

Installation of the new systems in Shakopee and Hutchinson is scheduled for early 2005, with initial training scheduled for mid-January.

About Vision Data - Vision Data Equipment Corp. offers advertising, sales management/CRM, circulation management, online marketing, pagination, retail layout and ad tracking solutions for media groups including Pioneer News Group, Shaw Media, Community Newspaper Holdings Inc and Community Newspapers Inc.  With more than 3,000 local newspaper publications relying on its solutions, Vision Data offers self hosted, SaaS and IaaS solutions designed to meet each newspapers budget. Their motto – Strong Accounting Driving Marketing provides the platform of quality accounting systems designed to increase market share and streamline overhead. Visit our web site at www.vdata.com.


August 20, 2018 - President, Tom Dempsey had an “above par day”.
November 30, 2017 - The Denton Media Company partners with Vision Data.
June 16, 2017 - The Daily News-Tribune Inc. partners with Vision Data for a hosted Total Advertising management system


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Tip of the day: Vision Data Customers are now taking advantage of our new interface to PuzzleFlow for Ad Tracking. Contact sales@vdata.com to learn more.