October 20, 2004 - RENSSELAER, NY – Vision Data Equipment Corporation , Rensselaer, New York, who, in 2001, first introduced Vision HomeLink - a complete remote entry package that allows classified ad entry or display ad order entry via home or office PC, via the newspaper’s web site, today introduced a new version which will directly access the newspaper’s Total Advertising server for account information and rating.
In making the announcement, Thomas A Dempsey, President of Vision Data, indicated that the system has been in testing for some time at existing Vision Data customer sites with excellent results.
“The newest version of Vision HomeLinksaves the newspaper the cost and effort of maintaining two rating systems, as all rating is done directly from the newspaper’s central Vision Total Advertising server. The log-in features of this system allows the system to immediately bring account information to the screen for repeat customers. The Total Advertising system then stores all of the transaction data directly in that customer’s account file for future access or easy reference,” Dempsey continued.
The new system also features a unique WYSIWYG ad-building screen, designed to bring any newspaper plus revenue through it’s individual classification feature-selection windows that actually write the ad for the customer. The system then displays multiple up-sell versions of the ad with accurate pricing on each, again directly supplied by the Vision Total Advertising server. The customer selects the version of the ad he prefers and can then charge it directly to his credit card. The finished ad then resides in a “hold” queue for someone at the newspaper to review for propriety and click “release for publication”. There is no need for re-entering the ad or doing anything with the billing as this is all done automatically.
, the nation’s longest established and most widely used full-service newspaper business software vendor, currently serves over 1150 publications, nationwide with a staff of over 35 programmers and support personnel. Vision Data
provides a full range of newspaper systems, including Classified Sales and Pagination, Display Advertising Billing and Accounts Receivables Management, Retail Ad Layout, Circulation Management Systems, and Accounts Payable/General Ledger Systems.
About Vision Data
- Vision Data Equipment Corp
. offers advertising, sales management/CRM, circulation management, online marketing, pagination, retail layout and ad tracking solutions for media groups including Pioneer News Group, Shaw Media, Community Newspaper Holdings Inc and Community Newspapers Inc. With more than 3,000 local newspaper publications relying on its solutions, Vision Data
offers self hosted, SaaS and IaaS solutions designed to meet each newspapers budget. Their motto – Strong Accounting Driving Marketing provides the platform of quality accounting systems designed to increase market share and streamline overhead. Visit our web site at www.vdata.com