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Three Separate Wisconsin Media Companies Choose Vision Total Advertising and Circulation for Centralized Operation.

October 20, 2010 - Rensselaer, NY – Three separate Wisconsin media companies have purchased the Vision Total Advertising system, which combines display and classified sales and sales management and accounts receivables management in a single database. They have also purchased Vision Classified Pagination and Vision Retail Ad Layout systems, and are upgrading existing Vision Circulation systems in the companies.

Wolf River Media LLC, located in Neenah, WI, publishes The Shawano Leader, The Shawano Shopper, and Oconto County Times Herald. Lakeland Printing Co./Walker Communications Co., located in Minocqua, WI, publishes The Lakeland Times and The Northwoods River News). Bay Media LLC, located in of Green Bay, WI, publishes The Green Bay Sun.

Even though the companies have different ownership, the systems for all publications will run on a central server already in place at The Shawano Leader. Vision Data is configuring the system so that each company only has access to their own data and will enjoy the same security as if they had their own local server. Berni Hollinger, CFO of Wolf River Media, LLC, commented, "Having spent over 25 years working with various newspaper systems for a major US newspaper group, I’m surprised at the power and range of features the Vision Data system offers and the difference I can see it making to our workload and our bottom line."

These companies join hundreds of other web and print publishing companies nationwide relying on Vision Data systems to totally manage their newspaper sales, accounting and distribution systems.

"In this time of economic pressure on the publishing industry, it makes sense for non-competing companies to pool their resources and time-share systems and servers like these Wisconsin publishers are doing" said Thomas A Dempsey, President of Vision Data. "Vision Data also offers hosted solutions for individual papers or groups on our totally secure ASP or SaaS servers. Vision Data, a pioneer in the hosted server concept, has been securely hosting systems on our servers for over a dozen years, offering a variety of options including true browser-based entry."

About Vision Data - Vision Data Equipment Corp. offers advertising, sales management/CRM, circulation management, online marketing, pagination, retail layout and ad tracking solutions for media groups including Pioneer News Group, Shaw Media, Community Newspaper Holdings Inc and Community Newspapers Inc.  With more than 3,000 local newspaper publications relying on its solutions, Vision Data offers self hosted, SaaS and IaaS solutions designed to meet each newspapers budget. Their motto – Strong Accounting Driving Marketing provides the platform of quality accounting systems designed to increase market share and streamline overhead. Visit our web site at www.vdata.com.


August 20, 2018 - President, Tom Dempsey had an “above par day”.
November 30, 2017 - The Denton Media Company partners with Vision Data.
June 16, 2017 - The Daily News-Tribune Inc. partners with Vision Data for a hosted Total Advertising management system


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