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Manchester (NH) Union Leader chooses Vision Data for 30-seat Display Advertising System

November 1, 2005 - MANCHESTER, NH – The Union Leader Corporation , publishers of The Union Leader (60,500 daily circulation)and the New Hampshire Sunday News (83,500 circulation) has purchased a complete display advertising sales management, billing and accounts receivables management systemfrom Vision Data Equipment Corp., Rensselaer, NY .

The 30-user Vision Total Advertising system will handle all display advertising sales and billing, accounts receivable management, and sales management functions, including features for sales contact management. The system, running on a Sun Solaris server, will interface with their existing classified system and a Great Plains General Ledger system to facilitate a fully integrated system to handle all of the company’s sales and billing needs.

The new Vision Data system will also include on-line real-time credit card verification as well as the Vision Electronic Tearsheet Module which will store the section and page of each ad and directly access their page storage system to simply and efficiently provide PDFs of finished ads to advertisers and agencies. The Vision Total Advertising system will also be linked directly to a “Lockbox” at The Union Leader’s Bank, which will post deposits daily, concurrently generating a file that will transfer the data directly into the Vision Total Advertising system and post the payments to the correct account without having to key-in payments.

The Union Leader Corporation has long been one of the most respected and well known newspapers in New England and throughout the United States. Since its days under the tutelage of William Loeb, the Union Leader has been aggressive in its pursuit of news, yet, conservative in its approach to innovation and technology, relying on proven products to maintain their industry leadership role rather than “flash-in-the-pan” or “fad” products that come along. Union Leader management gave very high marks to Vision Data for its “thirty plus years of industry leadership, cutting-edge software development and the robustness and strong accounting functionality of their products.”

Vision Data will be converting the actual advertising Account Master information, as well as the account history and all contract information from their old Geac systems and will be providing a week’s administrative training at Vision Data as well as three week’s user training at Manchester, NH, during the next two months, allowing them to go live in the system at the beginning of 2006.

About Vision Data - Vision Data Equipment Corp. offers advertising, sales management/CRM, circulation management, online marketing, pagination, retail layout and ad tracking solutions for media groups including Pioneer News Group, Shaw Media, Community Newspaper Holdings Inc and Community Newspapers Inc.  With more than 3,000 local newspaper publications relying on its solutions, Vision Data offers self hosted, SaaS and IaaS solutions designed to meet each newspapers budget. Their motto – Strong Accounting Driving Marketing provides the platform of quality accounting systems designed to increase market share and streamline overhead. Visit our web site at www.vdata.com.


August 20, 2018 - President, Tom Dempsey had an “above par day”.
November 30, 2017 - The Denton Media Company partners with Vision Data.
June 16, 2017 - The Daily News-Tribune Inc. partners with Vision Data for a hosted Total Advertising management system


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