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Anderson, Kokomo, 8 other Indiana publications go live with 60+ user Vision Data Total Advertising System

December 1, 2007 - Anderson, Indiana– Community Newspaper Holdings, Inc., has purchased a complete Total Advertising sales and management system from Vision Data Equipment Corp., Rensselaer, NY, for 7 dailies and 3 non-dailies with a daily circulation of over 75,000 and a total circulation of nearly 150,000. The Kokomo Tribune, The Pharos Tribune in Logansport, The Hendricks County Flyer in Avon, Lebanon Reporter, Zionsville Times Sentinel, The Herald Tribune in Batesville, The Greensburg Daily News, The Rushville Republican, and The Highflyer in Carmel are all linked to a central server located at The Herald Bulletin in Anderson.

The 60+ station Vision Total Advertising system will handle all display and classified advertising sales and billing, accounts receivable, and sales management, including sales contact management functionality. The system, running on a Sun Fire 490 server from Sun Microsystems, includes full classified pagination functionality, with a two-way interface to their existing ROP page layout system. In addition to the fully functional operator stations, several “inquiry only” licenses are included, allowing authorized sales reps to access records of their own accounts, putting up to the minute activity at their fingertips without having to bother accounting.

The new Vision Data system also includes VisionWeb Home Order Entry on-line web order entry. This module will connect on-line users directly to the Vision Total Advertising system, allowing them to enter orders for classified line and display ads from their home or office PC. VisionWeb offers users multiple layout or design options, as well as various sales packages, and the ability to pay for their ad on-line with a secure credit card connection. One of the key advantages of the VisionWeb order entry system is that it uses the same rating engine as the Total Advertising system, assuring that the billing will be correct and simplifying rate management with only one set of rate tables. The ads, once placed are put into a “hold” queue in the Vision Total Advertising system, awaiting a quick check for acceptability and a single-click release into the live system to be paginated along with the other ads. Ad payments are handled on a daily basis, along with all of the other credit card payments.

The Vision Total Advertising System features a fast, robust classified system containing multiple tools for up-selling and maximizing revenue, complete credit management and accounting functionality for all advertising, a suite of sales and marketing tools, as well as unsurpassed reporting and sales management tools. “Our strong features as well as our 30+ year history of exemplary customer service and our ongoing re-investment in technology have made Vision Data one of the strongest media software companies today, currently supporting over 1500 publications, nationwide”, according to Thomas A Dempsey, Vision Data President. “That’s why major media companies like CNHI are increasingly turning to Vision Data for their software needs.”

As part of the installation, Vision Data converted all of their existing advertiser data for both display and classified advertising, including complete transaction history for both retail and classified, allowing the sites to hit the ground running with complete account information at their fingertips. Training on the new system is being implemented over a several week period, via a combination of sessions at Vision Data and on-site at The Herald Bulletin.

About Vision Data - Vision Data Equipment Corp. offers advertising, sales management/CRM, circulation management, online marketing, pagination, retail layout and ad tracking solutions for media groups including Pioneer News Group, Shaw Media, Community Newspaper Holdings Inc and Community Newspapers Inc.  With more than 3,000 local newspaper publications relying on its solutions, Vision Data offers self hosted, SaaS and IaaS solutions designed to meet each newspapers budget. Their motto – Strong Accounting Driving Marketing provides the platform of quality accounting systems designed to increase market share and streamline overhead. Visit our web site at www.vdata.com.


August 20, 2018 - President, Tom Dempsey had an “above par day”.
November 30, 2017 - The Denton Media Company partners with Vision Data.
June 16, 2017 - The Daily News-Tribune Inc. partners with Vision Data for a hosted Total Advertising management system


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Tip of the day: Save time and postage with E statements and Online Advertiser payments. Contact sales@vdata.com to learn more.