December 10, 2012 - Rensselaer, NY – Community Newspapers Inc (CNI), headquartered in Athens, GA has chosen to partner with Vision Data to provide advertising, sales management, pagination, layout and web applications. The Vision Total Advertising application will be hosted by Vision utilizing their Infrastructure as a Service (IaaS) configuration. Total Ad provides many built-in efficiencies and revenue features of working with a common system across the group. Not only will CNI be able to increase revenues with new cross-selling opportunities; but features such as Electronic Tearsheets, E-Statements and E-Classified Re-solicitation will save postage and print costs while increasing customer service offerings. Additionally the VisionWeb Classified self-entry application will provide enhanced 24/7 self-service advertising opportunities for both private party and commercial advertisers within all of CNI’s regional areas.
VisionWeb – Sales/CRM adds even more revenue opportunities with immediate access via browser tools for all outside sales staff, while providing a low cost, low overhead in-house solution for small community storefronts to handle all types of walk-in business.
Vision Total Layout provides the final output design with an InDesign plug in for professional layout and classified pagination.
Infrastructure as a Service is an excellent option for newspapers that do not want to purchase and support their own servers but still want to keep their monthly costs lower than a software rental solution.
According to Thomas A. Dempsey, President of Vision Data, “Our ability to provide customers with various server/hosting options including IaaS, Software as a Service (SaaS) and self-hosted, opens the door for newspapers of all sizes to choose the best cost/operational scenario for their needs. We are pleased to add the CNI group to our family of customers and look forward to growing our relationship with them even further in the future.”
About Vision Data
- Vision Data Equipment Corp
. offers advertising, sales management/CRM, circulation management, online marketing, pagination, retail layout and ad tracking solutions for media groups including Pioneer News Group, Shaw Media, Community Newspaper Holdings Inc and Community Newspapers Inc. With more than 3,000 local newspaper publications relying on its solutions, Vision Data
offers self hosted, SaaS and IaaS solutions designed to meet each newspapers budget. Their motto – Strong Accounting Driving Marketing provides the platform of quality accounting systems designed to increase market share and streamline overhead. Visit our web site at www.vdata.com